Key Elements
Engaging Communities Through AI-Powered Fundraising
ShooflyAI partnered with the Cobb County School District Foundation to develop an interactive, AI-driven system for their fundraiser, featuring a virtual Santa for personalized calls. The platform was designed to engage the community, streamline interactions, and raise significant funds for the school foundation.
The system combines user-friendly automation with cutting-edge AI voice technology, allowing for seamless management of campaigns and real-time tracking of engagement. This intuitive approach ensured a smooth user experience and maximized the fundraiser's impact across multiple channels.
Tools
Deliverables
Lessons Learned
Partnering with Cobb County School District's Foundation offered key insights into using AI-driven solutions to engage K-5 students and their families. Personalization played a vital role in fostering meaningful connections, exemplified by the AI Santa feature, while AI-generated family-friendly content significantly enhanced the reach of fundraising efforts.
AI-based coding tools and voice technology were essential for rapid execution, enabling the deployment of a secure and reliable platform for interacting with AI Santa and processing payments. Combining advanced technology with an intuitive user experience ensured strong engagement and accessibility, setting a benchmark for future AI-powered community initiatives.
Santa Campaign Setup
The setup for the fundraiser began with developing a mobile web app using AI-powered coding tools for a fast, secure rollout. Before launch, AI was used to create demographics for video ads and craft content to engage the community. The school district planned email campaigns to drive participation and further ensure fundraising goals were achieved.
Personalized AI Santa Calls
The platform lets families schedule interactive audio calls with AI Santa, delivering personalized Christmas magic to children and their families. Powered by a Santa AI voice agent and a trained knowledge base, each call was tailored in real time to create unforgettable experiences while supporting the fundraiser's mission.
AI-Driven Content Creation
The content system used AI to craft fun, family-friendly content for emails, social media, digital ads, and the campaign website. Automating the process kept messaging consistent, saved time, reduced costs, and made it easier to reach a much wider audience more effectively and efficiently than heavier overhead alternatives.
Donation Management
Donations were handled seamlessly through the website, making the process secure and easy for everyone involved. Payments were processed directly, with 50% of all proceeds automatically directed to the foundation. This approach ensured the foundation received the funds, keeping the donation process simple and transparent.
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