Cobb Schools AI Fundraiser
CallswithSantaClaus.com
December 2024
The Cobb County School District Foundation launched an innovative fundraiser featuring AI Santa, to extend Christmas magic online and raise money for the district.
Key Elements
The project leveraged AI tools for 90% of the development
The content for the campaign was 75% AI-driven social content
50% of funds were donated to the school district's foundation
Generated over 100,000 impressions in under two weeks
62% email open rate, exceeding the district's 55% average
100% of the AI Santa phone call reviews were five-stars
Improving User Experience Through System Development
The system was tailored to streamline Lowe Law ATL’s content marketing and reporting processes, focusing on simplicity and efficiency. Integrating automated workflows, cutting-edge AI tooling, and custom-type forms, Lowe Law eliminated the need for overhead-heavy, personalized, and localized content marketing, allowing the team to focus on their clients—the implementation prioritized ease of use to ensure a seamless experience for necessary stakeholders.
The platform features a clean, user-friendly interface, making it simple for the firm to manage social media content and track performance metrics. With an emphasis on automation and professional functionality, the solution supports Lowe Law’s goal of effortlessly enhancing its digital presence and managing large volumes of content.
Tools
- Bolt
- Elevenllabs
- InVideo
Deliverables
- AI Voice Agent
- Mobile Web App
- Social Posts
Lessons Learned
Partnering with Cobb County School District’s Foundation offered key insights into using AI-driven solutions to engage K-5 students and their families. Personalization played a vital role in fostering meaningful connections, exemplified by the AI Santa feature, while AI-generated family-friendly content significantly enhanced the reach of fundraising efforts.
AI-based coding tools and voice technology were essential for rapid execution, enabling the deployment of a secure and reliable platform for interacting with AI Santa and processing payments. Combining advanced technology with an intuitive user experience ensured strong engagement and accessibility, setting a benchmark for future AI-powered community initiatives.
Santa Campaign Setup
The setup for the fundraiser began with developing a mobile web app using AI-powered coding tools for a fast, secure rollout. Before launch, AI was used to create demographics for video ads and craft content to engage the community. The school district planned email campaigns to drive participation and further ensure fundraising goals were achieved.
Personalized AI Santa Calls
The platform lets families schedule interactive audio calls with AI Santa, delivering personalized Christmas magic to children and their families. Powered by a Santa AI voice agent and a trained knowledge base, each call was tailored in real time to create unforgettable experiences while supporting the fundraiser's mission.
AI-Driven Content Creation
The content system used AI to craft fun, family-friendly content for emails, social media, digital ads, and the campaign website. Automating the process kept messaging consistent, saved time, reduced costs, and made it easier to reach a much wider audience more effectively and efficiently than heavier overhead alternatives.
Donation Management
Donations were handled seamlessly through the website, making the process secure and easy for everyone involved. Payments were processed directly, with 50% of all proceeds automatically directed to the foundation. This approach ensured the foundation received the funds, keeping the donation process simple and transparent.
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